Shot List

Shot List for the photoshoot

Shot	Shot size	Location	Description
1	Close up	Wooded area	Close up of artist in the wooded area. Eye level. Side angle.
2	Mid shot	Wooded area/pond	Mid shot of artist, with the pond/ wooded area in the background. Eye level. Front view.
3	Long shot	Wooded area/pond	Long shot of artist with guitar in the foreground, with pond/wooded area in the background. Shallow depth of field. Side angle. Eye level.

Shot List for the music video

Shot	Shot size	Duration	Location	Description
1	Close up	0.3 seconds	Wooded area/pond	(Establishing shot) Fade in from black to a close up of the artist. Side view. Eye level.
2	Long shot	0.6 seconds	Wooded area/pond	Long shot, showing the artist leaning against a tree with the pond in the background. Font view. Eye level.
3	Close up	0.3 seconds	Wooded area/pond	Close up of the artist. Eye level. Direct address.
4	Mid shot	0.5 seconds	Wooded area/pond	Close up the artist face, then; tilt down to the artist’s hands. Side view.
5	Mid shot	0.4 seconds	Wooded area/pond	Mid shot of the artist, change the depth of field.
6	Medium close up	0.4 seconds	Wooded area/pond	Medium close up of the artist, artist at an angle to the camera looking into the distance. Eye level.
7	Medium long shot. Long shot	0.11 seconds	Wooded area/pond	Medium long shot showing the artist; zoom out to a long shot. Deep depth of field. Eye level.
8	Close up	0.8 seconds	Wooded area/pond	Close up of the artist. Low angle.
9	Mid shot	0. 21 seconds	Wooded area/pond	Mid shot showing artist sitting, with pond in the background. Eye level.
10	Mid shot	0.7 seconds	Wooded area/pond	Mid shot showing artist; at an angle to the camera, playing guitar.
11	Long shot	0.23 seconds	Wooded area/pond	Long shot showing artist leaning against the tree playing the guitar.
12	Mid shot	0.6 seconds	Wooded area/pond	Mid shot showing artist looking around. High angle.
13	Mid shot/medium close up	0.5 seconds	Wooded area/pond	Mid shot showing artist sitting, at an angel to the camera. Direct address. Eye level.
14	Medium long shot	0.11 seconds	Wooded area/pond	Medium long shot showing the artist leaning against the tree. Side view. Shallow depth of field.
15	Close up	0.4 seconds	Wooded area/pond	Close up of the artist. Eye level. Direct address.
16	Mid shot	0.16 seconds	Wooded area/pond	Mid shot showing the artist sitting, leaning against a tree, with wooded area/pond in the background.
17	Medium close up	0.6s seconds	Wooded area/pond	Medium close up showing artist. Front angle. Eye level. Shallow depth of field.
18	Medium long shot	0.9 seconds	Wooded area/pond	Medium long shot showing artist in the foreground, with pond in the background. Deep depth of field. Eye level.
19	Mid shot/close up	0.5 seconds	Wooded area/pond	Mid shot/close up showing artist singing last lyric. Change depth of field.
20	Close up	0.14 seconds	Wooded area/pond	Close up showing the artist. Direct address. Fade to black.

Risk Assessment

Hazard	Who’s at risk?	Controls	Severity of injury	Chance of injury	Risk	Control measures
Falling over a tree root or twigs/branch	Actress and camera crew	Make sure a clear route is made.	Not serious	High	Low	Ensure a path is cleared for the actress and camera crew.
Falling into the pond	Actress and camera crew	Have distance between the water and cast and crew.	Not serious	Low	Low	Ensure the actress and the camera crew are a safe distance from the pond .
Wet, slippery mud	Actress and camera crew	Avoid the muddiest areas.	Not serious	Low	Low	If wet, avoid the mud, choose a different area.

Storyboard for 'Last Goodbye' Music Video

Album Poster and Digipak Design

'Last Goodbye'

Questionnaire Analysis

Asking for the age and gender of the participants allows me to identify a clear target audience.

As the majority of responses to this question is YouTube, this is where the official video will be released. The song is also available on Soundcload.

As the people who watch music videos watch on YouTube this will be the main site where the official video will be released. 

Showing the artist/band in music videos has become more popular, it is the most common thing looked for in a music video. The artist of the song will constantly be featured in the music video. 

 

 

 

Questionnaire

This is the questionnaire i have created to investigate target audience and their preferences for music videos and magazines.

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Advertisment in Magazines

Advertising

‘Q’

• Circulation – 52, 781 (ABC Jul – Dec 2013) print and digital

• Female readership – 31.7%

• Male readership – 68.3%

• Readership – 377, 000

• Age range – 15 – 24 = 35.5% - 25 – 34 = 26.3%

• Social Demographics – 70% of ABC1 profile

• Average age – 32

• Advertising rates

-       Full page FH - £10,072

-       Full page RO P - £9,156

-       Half page - £5,036

-       IBC/OBC - £11,902

-       DPS FH - £19,136

-       DPS ROP - £17,396 

• Advertorials

-       Full page - £11,902
-       DPS - £22,615
-       Half Page - £6,547 

• Facebook – 82, 298 likes
• Twitter – 69, 549 followers
• YouTube – 3, 499 subscribers
• Pinterest – 910 followers
• Instagram – 1, 167 followers
• Email subscribers - 15, 886
• Newsletter subscribers – 15, 886 

• If you were to place your advert for an album in 'Q' magazine you would receive an income of £5, 24. By dividing the circulation, 52, 781, by the full-page rate, 10,072, you would receive 5, 24. Selling the album at standard rate of £10 would give you a profit of 5, 278 assuming the full readership purchases the album.

 ‘NME’

• Circulation - 19, 491 (ABC Jul – Dec 2013) print and digital

• Readership – 411, 000

• Male – 73%

• Female – 27%

• Average age – 25

• Target audience – males 17 – 30

• Social demographics – ABC1

• Full Page - £3, 920

• Half Page - £1, 960

• Quarter Page – (4 columns) £1, 120

• Quarter Page (3 columns) - £845

• Facebook – 442, 071 likes

• Twitter – 700K followers

• Pinterest – 3, 405 followers

Target Audience

Audience

The primary target audience is females aged 14 to 24. This age group would be interested in the songs, as they would be able to relate to them and the artist. The primary target audience is females as they are more likely to be able to relate to the artist, as she is also female. The audience may see her as an icon and be influenced by her. The social demographics they’d belong to are B or C1; middle class and lower middle class. The primary target audience may have hobbies and interests in: music, fashion or magazines. These interests and hobbies may suggest that they are mainstream following the popular trends. Some of the magazines they may read are ‘Q’ and also ‘NME’. These are popular magazines that are up to date in the music industry.

The secondary target audience is males aged 14 to 22 with a similar social demographic of C1. The age range is similar to the primary target audience; this age range is likely to listen to the charts and new music. The hobbies and interests of the secondary target audience could also be music. From their interest in music they may also read ‘NME’ and ‘Q’.

Social Demographics

A – Upper Class (Higher managerial, administrative and professional, such as Mangers, Lawyers, all high paying jobs earning demographic would be around £50,000 and over)

B – Middle Class (Intermediate managerial, administrative or professional, such as deputy secretary and or above average pay, earning demographic would be around £35-50,000)

C1 – Lower Middle class (Supervisory or Clerical, junior managerial, administrative, such as a supervisor or highly skilled working job (one where more than one skill is required))

C2 – Skilled working class (Skilled Manuel workers, such as mechanics, etc.)

Please note for C1 and C2 the earning range is for both £15,000 – 25,000

D – Lower working class (Semi and unskilled Manuel workers, such as mechanical trainees, or shop workers, earning demographic would be around £7,000 – 15,000)

E – Lowest level of income earners (pensioners or widows, casual or lowest grade workers, those on Benefits, such as students, earning demographic would be around £5,000-7,000)

Music Video Analysis - Katy Perry Unconditionally

Katy Perry – Unconditionally	Music is playing throughout the video, no other sound effects added.
	The music video begins with multiple fades in showing the dancers hand movements in time to the music. This close up shows two of the characters dancing.
	You then see the artist Katy Perry as the camera tilts up to a mid-shot. The artist is wearing a white dress, white connotes purity and innocence. This links in with the white, snowy, delicate scenery. The actions of the artist make her seem graceful. The snow falling contributes to the feel of innocence and purity that Katy Perry is conveying.
	Although the majority of the music video is eye level the camera moves upwards to a high angle. This angle shows the whole setting, the dancers and the artist. The setting in this section of the music video is extravagant with props including large chandeliers and a big bed. The dancers circle around the artist showing that she is the centre of the video.
	An effect added to this music video that has been multiply used is slow motion. The owl flying that changes from normal speed to slow motion suggests wisdom, grace and elegance.
	The clothing and the hairstyle in this music video are compiled from a range of different styles from different time periods, including the 19th century and the 30's.
	Another special effect that has been added to the music video is the fire elements. Also the exploding car and flying glass and flowers. The fire suggest a burning passion between lovers, this links into the meaning of the song. The flowers suggests a delicate type of love.
	Although the most common shot type in this music video is a close up, long shots have also been used. A long shot shows the audience the characters and the setting. The artist stands out from the other characters in the shot because of the clothing worn. The white pure dress is more prominent than the darker clothing worn.
	Extreme close ups of people's hands and shoulders showing the intimacy and conveying emotion.
	Close ups have been predominantly used in this music video.  Close ups clearly show the artists facial expressions showing they are the main character. The shallow depth of field hides the detail of the dancers in the background. The shallow depth of field draws the audience’s attention towards the artist.
	The end shot of the music video is from a high angle zooming out and fading to black. The flowers placed on the undamaged car in the snowy scenery show all of the different elements shown throughout the music video together.

Music Video Analysis - Alex G #LittleMissPerfect

Alex G - #LittleMissPerfect	Both music and sound effects have been used in this music video.
	The establishing shot shows the artist Alex G, after zooming out from the title of the song. The boot of a car opens to reveal the artist.
	The most common shot type used in this music video is the mid shot. This shows the audience more detail, such as facial expressions of the artist. The mid shot allows room for hand gestures and other movement. The mid shot allows the viewer to see the background. The prop used, the rope, emphasises the fact that the artist has been kidnapped.
	Close ups were also used in this video. The close ups clearly show the expressions of the artist and the mannequin. This editing for this section of the video is fast paced compared with the slower pace from the rest of the video; this goes with the sound effects added.
	Sound effects have been added to the music video, such as 'ding' and camera shutter. This makes the video seem more comical.
	This music video has a comical style shown by the use of the mannequin and weight landing on the cake. The setting for this scene is in the style of the 50’s. This theme is continued throughout the video.
	Text has been added throughout the music video. These introduce the song, the time line, show the messages and make the video more comical.
	The camera has been placed at a low angle, this makes the artist seem powerful and dominant. A split screen is one of the techniques used on this music video. This allows the audience to see multiple images at one time.
	Over the shoulder shots have been multiply used in this music video. Used during conversations and to hide the identity of the person.
	The overall theme for the music video is in the style of the 50's. This is shown by the clothing worn and the hairstyle of the artist and the props, such as the television. Also the setting of the diner and the kitchen.
	Other effects added to this video is making sections black and white in the style of an old film. The white background used in these sections draws the focus onto the characters. This is added to by the black frame produced by the effects added to make the video seem older.