Advertisment in Magazines

Advertising

‘Q’

• Circulation – 52, 781 (ABC Jul – Dec 2013) print and digital

• Female readership – 31.7%

• Male readership – 68.3%

• Readership – 377, 000

• Age range – 15 – 24 = 35.5% - 25 – 34 = 26.3%

• Social Demographics – 70% of ABC1 profile

• Average age – 32

• Advertising rates

-       Full page FH - £10,072

-       Full page RO P - £9,156

-       Half page - £5,036

-       IBC/OBC - £11,902

-       DPS FH - £19,136

-       DPS ROP - £17,396 

• Advertorials

-       Full page - £11,902
-       DPS - £22,615
-       Half Page - £6,547 

• Facebook – 82, 298 likes
• Twitter – 69, 549 followers
• YouTube – 3, 499 subscribers
• Pinterest – 910 followers
• Instagram – 1, 167 followers
• Email subscribers - 15, 886
• Newsletter subscribers – 15, 886 

• If you were to place your advert for an album in 'Q' magazine you would receive an income of £5, 24. By dividing the circulation, 52, 781, by the full-page rate, 10,072, you would receive 5, 24. Selling the album at standard rate of £10 would give you a profit of 5, 278 assuming the full readership purchases the album.

 ‘NME’

• Circulation - 19, 491 (ABC Jul – Dec 2013) print and digital

• Readership – 411, 000

• Male – 73%

• Female – 27%

• Average age – 25

• Target audience – males 17 – 30

• Social demographics – ABC1

• Full Page - £3, 920

• Half Page - £1, 960

• Quarter Page – (4 columns) £1, 120

• Quarter Page (3 columns) - £845

• Facebook – 442, 071 likes

• Twitter – 700K followers

• Pinterest – 3, 405 followers