Advertisment in Magazines

Advertising

‘Q’

• Circulation – 52, 781 (ABC Jul – Dec 2013) print and digital

• Female readership – 31.7%

• Male readership – 68.3%

• Readership – 377, 000

• Age range – 15 – 24 = 35.5% - 25 – 34 = 26.3%

• Social Demographics – 70% of ABC1 profile

• Average age – 32

• Advertising rates

-       Full page FH - £10,072

-       Full page RO P - £9,156

-       Half page - £5,036

-       IBC/OBC - £11,902

-       DPS FH - £19,136

-       DPS ROP - £17,396 

• Advertorials

-       Full page - £11,902
-       DPS - £22,615
-       Half Page - £6,547 

• Facebook – 82, 298 likes
• Twitter – 69, 549 followers
• YouTube – 3, 499 subscribers
• Pinterest – 910 followers
• Instagram – 1, 167 followers
• Email subscribers - 15, 886
• Newsletter subscribers – 15, 886 

• If you were to place your advert for an album in 'Q' magazine you would receive an income of £5, 24. By dividing the circulation, 52, 781, by the full-page rate, 10,072, you would receive 5, 24. Selling the album at standard rate of £10 would give you a profit of 5, 278 assuming the full readership purchases the album.

 ‘NME’

• Circulation - 19, 491 (ABC Jul – Dec 2013) print and digital

• Readership – 411, 000

• Male – 73%

• Female – 27%

• Average age – 25

• Target audience – males 17 – 30

• Social demographics – ABC1

• Full Page - £3, 920

• Half Page - £1, 960

• Quarter Page – (4 columns) £1, 120

• Quarter Page (3 columns) - £845

• Facebook – 442, 071 likes

• Twitter – 700K followers

• Pinterest – 3, 405 followers

Target Audience

Audience

The primary target audience is females aged 14 to 24. This age group would be interested in the songs, as they would be able to relate to them and the artist. The primary target audience is females as they are more likely to be able to relate to the artist, as she is also female. The audience may see her as an icon and be influenced by her. The social demographics they’d belong to are B or C1; middle class and lower middle class. The primary target audience may have hobbies and interests in: music, fashion or magazines. These interests and hobbies may suggest that they are mainstream following the popular trends. Some of the magazines they may read are ‘Q’ and also ‘NME’. These are popular magazines that are up to date in the music industry.

The secondary target audience is males aged 14 to 22 with a similar social demographic of C1. The age range is similar to the primary target audience; this age range is likely to listen to the charts and new music. The hobbies and interests of the secondary target audience could also be music. From their interest in music they may also read ‘NME’ and ‘Q’.

Social Demographics

A – Upper Class (Higher managerial, administrative and professional, such as Mangers, Lawyers, all high paying jobs earning demographic would be around £50,000 and over)

B – Middle Class (Intermediate managerial, administrative or professional, such as deputy secretary and or above average pay, earning demographic would be around £35-50,000)

C1 – Lower Middle class (Supervisory or Clerical, junior managerial, administrative, such as a supervisor or highly skilled working job (one where more than one skill is required))

C2 – Skilled working class (Skilled Manuel workers, such as mechanics, etc.)

Please note for C1 and C2 the earning range is for both £15,000 – 25,000

D – Lower working class (Semi and unskilled Manuel workers, such as mechanical trainees, or shop workers, earning demographic would be around £7,000 – 15,000)

E – Lowest level of income earners (pensioners or widows, casual or lowest grade workers, those on Benefits, such as students, earning demographic would be around £5,000-7,000)

Music Video Analysis - Katy Perry Unconditionally

Katy Perry – Unconditionally	Music is playing throughout the video, no other sound effects added.
	The music video begins with multiple fades in showing the dancers hand movements in time to the music. This close up shows two of the characters dancing.
	You then see the artist Katy Perry as the camera tilts up to a mid-shot. The artist is wearing a white dress, white connotes purity and innocence. This links in with the white, snowy, delicate scenery. The actions of the artist make her seem graceful. The snow falling contributes to the feel of innocence and purity that Katy Perry is conveying.
	Although the majority of the music video is eye level the camera moves upwards to a high angle. This angle shows the whole setting, the dancers and the artist. The setting in this section of the music video is extravagant with props including large chandeliers and a big bed. The dancers circle around the artist showing that she is the centre of the video.
	An effect added to this music video that has been multiply used is slow motion. The owl flying that changes from normal speed to slow motion suggests wisdom, grace and elegance.
	The clothing and the hairstyle in this music video are compiled from a range of different styles from different time periods, including the 19th century and the 30's.
	Another special effect that has been added to the music video is the fire elements. Also the exploding car and flying glass and flowers. The fire suggest a burning passion between lovers, this links into the meaning of the song. The flowers suggests a delicate type of love.
	Although the most common shot type in this music video is a close up, long shots have also been used. A long shot shows the audience the characters and the setting. The artist stands out from the other characters in the shot because of the clothing worn. The white pure dress is more prominent than the darker clothing worn.
	Extreme close ups of people's hands and shoulders showing the intimacy and conveying emotion.
	Close ups have been predominantly used in this music video.  Close ups clearly show the artists facial expressions showing they are the main character. The shallow depth of field hides the detail of the dancers in the background. The shallow depth of field draws the audience’s attention towards the artist.
	The end shot of the music video is from a high angle zooming out and fading to black. The flowers placed on the undamaged car in the snowy scenery show all of the different elements shown throughout the music video together.

Music Video Analysis - Alex G #LittleMissPerfect

Alex G - #LittleMissPerfect	Both music and sound effects have been used in this music video.
	The establishing shot shows the artist Alex G, after zooming out from the title of the song. The boot of a car opens to reveal the artist.
	The most common shot type used in this music video is the mid shot. This shows the audience more detail, such as facial expressions of the artist. The mid shot allows room for hand gestures and other movement. The mid shot allows the viewer to see the background. The prop used, the rope, emphasises the fact that the artist has been kidnapped.
	Close ups were also used in this video. The close ups clearly show the expressions of the artist and the mannequin. This editing for this section of the video is fast paced compared with the slower pace from the rest of the video; this goes with the sound effects added.
	Sound effects have been added to the music video, such as 'ding' and camera shutter. This makes the video seem more comical.
	This music video has a comical style shown by the use of the mannequin and weight landing on the cake. The setting for this scene is in the style of the 50’s. This theme is continued throughout the video.
	Text has been added throughout the music video. These introduce the song, the time line, show the messages and make the video more comical.
	The camera has been placed at a low angle, this makes the artist seem powerful and dominant. A split screen is one of the techniques used on this music video. This allows the audience to see multiple images at one time.
	Over the shoulder shots have been multiply used in this music video. Used during conversations and to hide the identity of the person.
	The overall theme for the music video is in the style of the 50's. This is shown by the clothing worn and the hairstyle of the artist and the props, such as the television. Also the setting of the diner and the kitchen.
	Other effects added to this video is making sections black and white in the style of an old film. The white background used in these sections draws the focus onto the characters. This is added to by the black frame produced by the effects added to make the video seem older.

Music Video Analysis - Colbie Caillat Try

Colbie Caillat – Try	Music plays throughout the video, no sound effects have been added.
	The opening shot of this music video is a plain white screen, which reveals the artist Colbie Caillat. The lighting effect used introduces her to the audience.
	Close ups have been used in this music video to show the strong emotions of the character and the artist, Caillat.
	Another shot type used is an extreme close up, focusing on the eyes and the mouths. These shots allow you to see the detail and emotion of the characters and artist. The depth of field changes throughout the video, this shot has a shallow depth of field with the nose in sharp focus. Depth of field can be used to make the music video more interesting as well as giving it more depth.
	The majority of this music video is shot from eye level, although a high angle has been used. The high angle is usually used to make the subject seem weak, powerless and young.
	A special effect technique that has been used in the music video is removing the photoshopped elements on the artist.  The wipe effect shows the difference between the real face of Colbie Caillat and the photoshoped version.
	Another technique used is a slit screen, this allows the audience to see multiple scenes at the same time. The multiple shot types allow the audience to see the clothing worn and the setting.  The mid shots used allow you to see the setting of the music video. The plain white background and the clothing suggests purity and innocence.
	The type of shot predominantly used in this music video is a mid-shot. Mid shots allow the audience to see hand gestures and body movement from the artist.
	The video ends a similar way it begins, showing the artist in the centre of the frame using interesting light to highlight the artist.

The Killers Album Cover Analysis

The background and the name of the artist/band is in the style of a mosaic. The name of the band almost blends into the background, as it is also in the mosaic style and a lighter shade of purple. The shades of purple connotes wisdom, power and loyalty. The name of the album stands out from the rest of the album, this contrast with the title of the album as it is pure white and not mosaic style. Both the name of the album and the band are in the centre of the cover. This draws the audience's attention to the names.

The foreground of the album cover links into the title of the album. This is connected by the natural scene and the possible meaning behind the title. 'Day and Age' suggests a new beginning, this links into the design of the cover. The sun in the sky may also suggest the beginning of the new time. The scenery is empty suggesting a peaceful atmosphere. The sky turns from dark to light, this follows on with the theme of a new day/beginning. The lighter patches in the darkened sky could be stars; this shows the transition of the new day.

 

The background for the advertisement is the same style as the background for the CD cover. The name of the band is also in the same font style, but in a different colour, this stands out from the background. The advertisement introduces the new album and single 'Human'. The white contrasts with the darker background.

Alex G Album Cover Analysis

The artist is in the centre of the frame drawing the audience's focus onto her. This links into the self titled album. The close up clearly shows the facial expression of the artist. The artist is using direct mode of addressees, also drawing in the audience's attention.

The positioning of the artist suggests a gentle nature, because of the direct mode of address and the positioning of her hands. The white dress worn suggests innocence, youth and purity. The connotation for this also links into the pose of the artist.

The name of the artist is in bold black and a sharp font, San Serf. The colour of the title contrasts with the pale frame and photograph. The contrast draws attention to the artists name.

The font type used on the advertising poster and the CD cover are the same. Extra information has been added to the advert, including: release date, information to re-order, a website, and the release of the single 'Bones'. Although a different photograph has been used it was taken at the same time shown by the clothing.